Case Study: Fiksuruoka boosts multichannel food rescue communications with Custobar

Fiksuruoka rescues 20 million kilos of food with Custobar

Fiksuruoka, an online grocery store on a mission to reduce food waste, faced the challenge of communicating about its dynamic, time-sensitive inventory of surplus food. To effectively reach their customers across multiple channels, they needed a solution that could provide personalized and timely messaging. They partnered with the customer data platform vendor Custobar to orchestrate their communication.

The solution from Custobar enabled Fiksuruoka to unify customer data, create precise segments, and automate multichannel campaigns across email, SMS, push notifications, and external ad platforms. This allowed for highly targeted outreach, which resulted in tangible success. For example, a winback automation test showed an 8% higher conversion rate and an 18% increase in purchase volume from re-engaged customers. The partnership with Custobar has been central to Fiksuruoka's ability to efficiently rescue millions of kilograms of food.

Fiksuruoka