Case Study: Expert boosts data-driven email marketing with Custobar

Expert boosts newsletter subscribers 150% with Custobar

Expert, a consumer electronics retailer, faced challenges with an overly complicated email marketing process that offered no segmentation or automation, limiting their results. They sought a quick setup, a solution for their data challenges, and a long-term partner to develop their data-driven marketing strategy, leading them to implement the Custobar Customer Data Platform (CDP) and Marketing Automation service.

By using Custobar, Expert significantly improved its marketing. The solution provided easy segmentation and automation, resulting in a 150% increase in newsletter subscribers and a 30% conversion rate on their first automated campaign. Custobar's support and tailor-made solutions, like a local store module, enabled highly personalized communications that strengthened customer relationships and improved key performance indicators.

Expert