Case Study: AVA boosts omnichannel revenue and targeted email performance with Custobar

Boosting revenue and delighting customers with Custobar

AVA, a Belgian family-run retailer with over 50 stores and an online shop, faced the challenge of effectively reaching its diverse customer base with tailored messages. They needed a solution to combine and make actionable the sales data from both their brick-and-mortar and e-commerce channels, which led them to implement the Custobar customer data platform.

Using Custobar, AVA gained a holistic view of its customers, leveraging tools like the RFM matrix to create highly targeted campaigns. This solution delivered significant results, including a steady growth in e-commerce revenue. A specific VIP email campaign achieved a 43% open rate and a 10.3% conversion rate, more than tripling the industry average. The team at Custobar also provided continuous, accessible support throughout the partnership.

AVA

Julie Dragon

Digital Marketer