Case Study: AVA boosts omnichannel revenue and email engagement with Custobar

AVA boosts VIP newsletter conversions to 10.3% with Custobar

AVA, a Belgian retailer with over 50 stores and an online shop, wanted to better reach its diverse customer base with tailored messaging and combine its offline and online sales data into an actionable tool. To meet this challenge, they implemented the Custobar customer data platform.

Using Custobar's features, including its RFM matrix, AVA gained a holistic view of its customers and launched highly targeted automated campaigns. The solution from Custobar drove significant results, including a steady growth in e-commerce revenue. A targeted VIP newsletter achieved a 43% open rate and a 10.3% conversion rate, far exceeding industry averages.

AVA