Case Study: Ströh boosts existing-customer revenue with Custobar

62% increase in the repurchase rate year over year since started with Custobar

Ströh, a market-leading family business in high-quality horse products, faced challenges with overspending on Google Ads and underperforming re-purchasing rates. Their goal was to triple revenue from existing customers compared to new ones and meet customer demands on an individual level. They turned to the vendor Custobar and its customer data platform for a solution.

Custobar implemented its platform to combine all customer data, create over 300 targeted marketing automations, and utilize features like RFM analysis and Google lookalike audiences. The results were outstanding: a 27% increase in shopping cart size from existing customers, a 32% improvement in the revenue ratio from existing versus new customers, and an 8-point annual increase in NPS. Ströh also decreased its marketing budget by 5% while growing revenue over 30% year-over-year, nearly reaching its ultimate 3:1 revenue target.

Ströh