Case Study: SINGA Switzerland improves customer journey mapping with Custellence

How to walk in your customer’s footsteps

SINGA Switzerland, an organization running a startup program for entrepreneurs, faced the challenge of helping new founders with varying levels of experience move from business assumptions to proven, user-centric solutions. They needed a method to help these startups understand their potential customers' needs, emotions, and behaviors to develop and refine their business offers. To address this, they partnered with the vendor Custellence and utilized its online customer journey mapping tool.

The solution involved a workshop where initial paper-based journey mapping was digitized using Custellence. This allowed the startup teams to easily create, update, share, and manage dynamic journey maps with stakeholders. Using Custellence streamlined collaboration and made the process effortless for the participants. The result was an enhancement of the startups' business skills, helping them align their ideas with customer needs and bringing their innovative business ideas a step closer to market readiness.

SINGA Switzerland

Susanne Kreuz

User Experience Architect and UX Researcher