Case Study: Westmoreland Museum of American Art boosts member convenience with digital membership cards from Cuseum

Westmoreland Museum Of American Art Is Rolling Out New Digital Membership Cards

Westmoreland Museum of American Art partnered with Cuseum to modernize its membership experience by rolling out digital membership cards. The museum sought to revamp physical cards and make membership benefits—especially access to the North American Reciprocal Museum (NARM) Association—more convenient for both new members and existing members at renewal.

Cuseum implemented mobile digital membership cards issued to new members and to current members upon renewal, removing the need to carry a physical card and simplifying reciprocal access. The launch immediately improved member convenience and streamlined entry to NARM benefits, creating a smoother, more accessible membership experience for the Westmoreland Museum of American Art.

Westmoreland Museum of American Art