Case Study: The Winter Show achieves a modernized art fair experience and attracts younger collectors with Cuseum

The Winter Show Is Revamping The Art Fair Experience With Its Mobile App

The Winter Show, the leading art, antiques, and design fair in America celebrating its 65th anniversary, wanted to revamp the visitor experience and draw younger, tech‑savvy collectors while modernizing access to the fair. Cuseum addressed that challenge by developing and launching a dedicated mobile app to extend the show’s reach and update how audiences engage with the fair.

Cuseum’s app offers virtual tours plus an in‑venue map and search to streamline navigation and discovery, enabling remote audiences to tour the show and in-person visitors to move seamlessly through exhibitions. The Winter Show says the app has reinvigorated its presentation of material culture and helped position the fair to attract younger collectors, supporting the show’s mission to engage new audiences.

The Winter Show

Helen Allen

Executive Director