Case Study: Museum of Contemporary Art Denver achieves 30% digital membership adoption and boosts youth engagement with Cuseum

Attracting Young, Diverse Audiences with Digital Membership

Museum of Contemporary Art Denver (MCA Denver), an AAM‑accredited contemporary art museum with about 100,000 annual visitors and 6,000 members, faced a labor‑intensive, paper‑based membership process that created extra work and confusion for its two‑person membership team. To modernize outreach and appeal to younger audiences, the museum partnered with Cuseum to deploy Cuseum’s digital membership card solution.

Cuseum’s digital membership cards—fully integrated with MCA Denver’s Blackbaud Altru CRM—delivered measurable results: a 30% average adoption rate across all membership levels and a 53% adoption rate among Broken Heart Club (entry‑level) members. The rollout streamlined distribution, reduced time and costs associated with physical cards, and helped the Museum of Contemporary Art Denver connect more quickly with younger, digitally engaged audiences.

Museum of Contemporary Art Denver

Brad Ingles

Membership and Community Partnerships Manager