Case Study: Lincoln BIG strengthens city-centre collaboration with Cursor's bespoke CRM

Lincoln BIG streamlines city-centre data sharing with Cursor, powering 3 websites

Cursor developed a bespoke CRM called nAIMS for Lincoln BIG, which aimed to improve Lincoln as a retail and tourist destination. The challenge was to strengthen communication and collaboration across a diverse range of city-center businesses and to efficiently manage information that was previously scattered across multiple, hard-to-maintain websites.

The solution involved creating the nAIMS CRM with a self-service portal for businesses and automated data feeds to key visitor websites. This allowed for improved information sharing, targeted communications, and always-current online information. Cursor's collaborative project was recognized as a finalist at the Lincolnshire Digital Awards and became a vital tool for Lincoln BIG's daily operations.

Lincoln BIG