Case Study: Seedrs achieves seamless pan‑European cross‑currency investing with Currencycloud

Enabling global Crowdfunding from Seedrs

Seedrs, founded in 2012, is Europe’s largest equity-only crowdfunding platform. As it expanded into Europe it faced a challenge: let investors fund campaigns denominated in pounds or euros without forcing them to use bank FX services that imposed poor rates and manual work. Seedrs chose Currencycloud to provide cross‑currency capability, tapping its API and wholesale exchange‑rate access to enable seamless multi‑currency investing.

Currencycloud’s API was integrated to deliver real‑time wholesale rates, a lean transparent spread and on‑platform currency conversion, so investors never leave Seedrs to exchange money. The result: 30% of new users now come from outside the UK, there is a steady daily flow of pound/euro transactions, and investors benefit from a smoother experience — Seedrs is also discussing further US cross‑currency solutions with Currencycloud.

Seedrs

Karen Kerrigan

Chief Legal Officer