Case Study: Paddle achieves automated, lower-cost global payouts with Currencycloud

Allowing Paddle to serve today’s global App Developers

Paddle, founded in 2012 and serving the global app developer community, needed a scalable way to remit international payments to customers after outgrowing slow, costly international bank transfers and PayPal. To remove manual entry, reduce fees and accelerate payouts, Paddle turned to Currencycloud’s API-based cross-border payments platform for automated payments, real-time wholesale FX rates and a transparent fee model.

Currencycloud integrated with Paddle in about two weeks to automate payouts and expose real-time pricing, cutting operational friction and costs. As Paddle grew to roughly ten times its earlier size, the team handling payouts stayed the same and now spends less time on transactions; Paddle’s average customer (paid about $1,000/month) saves roughly 5% on landing, FX and transaction fees, driving higher customer loyalty and ongoing business.

Paddle

Hugo Grimston

Finance Director