Case Study: Federal Savings Community Bank boosts foreign currency transactions with Currency Exchange International

Improve Your Foreign Currency Awareness With Your Customers Using CXI's Marketing Solutions

Federal Savings Community Bank, a large savings bank in the Midwest, sought to generate more fee income and better service its clients by improving awareness of its foreign currency exchange offerings. The bank partnered with Currency Exchange International (CXI) to leverage its marketing solutions, as their existing service was underpromoted and had low branch-wide awareness.

CXI implemented a comprehensive, multi-channel marketing program with customized collateral, including statement onserts, ATM screen ads, and online banners. This strategy dramatically increased awareness of the bank's foreign currency services. As a result, the customer saw a 100% increase in transactions and a 10x increase in annual revenue in the first year alone, generating over $30,000 annually after switching to CXI.