Case Study: a Midwest-based community bank boosts foreign currency transactions with Currency Exchange International

Implement proven marketing solutions that are built for foreign currency success when you choose CXI

The customer, a midwest-based community bank, sought to generate fee income and better service its clients by promoting its foreign currency exchange offerings, which had limited branch awareness. They partnered with Currency Exchange International (CXI) to implement a proven marketing program for this service.

Currency Exchange International provided comprehensive marketing support, developing customized collateral including statement onserts, ATM screens, online banner ads, and branch posters. This multi-channel strategy drastically increased awareness and client usage. As a result, the bank saw transactions exceed 1,700 annually, with total volume reaching over $969,000 and generating more than $39,000 in revenue, marking a 66% volume increase from the first to the second year with CXI.