Case Study: Midwest Community Bank achieves rapid foreign currency revenue growth with Currency Exchange International

Enhance your foreign currency transactions to see rapid results when you switch over to CXI

Midwest Community Bank, a community bank with over $10 billion in assets, sought to enhance its foreign currency exchange service to generate new fee income and better service its clients. Their challenge was a lack of promotion and branch-wide awareness for the product, which they offered only on an as-needed basis. To address this, they partnered with Currency Exchange International (CXI) to implement a more robust solution.

Currency Exchange International provided its CEIFX online platform, which streamlined the process for buying and selling foreign currency with robust reporting and security. This solution, implemented within three weeks, enabled the bank to actively promote the service. The results were significant: annual transactions soared from 210 to over 700, and revenue increased tenfold in the first year, generating over $30,000 from a total volume exceeding $600,000.