Case Study: Air France-KLM scales loyalty partnerships with Currency Alliance

Air France-KLM - Customer Case Study

Air France-KLM's Flying Blue loyalty program faced the challenge of dramatically scaling its number of partners to allow members to earn miles more frequently, with a goal of adding 10,000 new partners. They needed to achieve this significant growth without having to expand their internal partner management team or get bogged down by complex, manual processes. To meet this objective, they turned to the vendor Currency Alliance and its partner management platform.

Currency Alliance implemented its platform to manage the entire partnership lifecycle, from initial contact to reconciliation and settlement. The solution removed complexity for the Flying Blue team by handling all technical integrations with partners and submitting transactions in real time. As a result, dozens of new partners were added, generating significant incremental revenue without the need for additional personnel. The Flying Blue team now uses the Currency Alliance portal for real-time monitoring and reporting on partner performance.

Air France-KLM