Case Study: TUI Musement enables loyalty partner accrual with Currency Alliance

TUI Musement - Customer Case Study

TUI Musement, a global tours and activities operator, sought to create new partnerships to offer its customers loyalty points from airline and hotel programs as a booking incentive. To overcome the lengthy process of connecting with potential partners through traditional channels, they turned to the Currency Alliance platform.

Currency Alliance provided a streamlined B2B marketplace for partner connectivity. Using the platform, TUI Musement could quickly find and send partnership requests to key decision-makers, define commercial terms, and finalize agreements. This solution drastically accelerated their partner onboarding process, enabling them to send out requests to leading brands within weeks of registration and avoid the high time and cost of traditional business development.

TUI Musement