Case Study: Air Miles Middle East scales coalition loyalty without integrations with Currency Alliance

Air Miles Middle East - Customer Case Study

Air Miles Middle East, one of the world's largest coalition loyalty programs, faced a challenge with an aging application that was too difficult to upgrade. They needed a new, flexible solution to manage point issuance and redemption across their vast partner network. The company contracted with Currency Alliance to adapt its Universal Points Terminal service for their regional market.

Currency Alliance implemented its web-based Universal Points Terminal, which runs on any device and requires no integration with point-of-sale systems. This solution allowed each new partner to be set up in minutes through simple configuration, empowering store staff to process transactions and generate their own reports. As a result, Air Miles Middle East has successfully onboarded over 20 partners comprising hundreds of stores, significantly reducing administrative effort and forming a key pillar in their strategy for future expansion.

Air Miles Middle East