Case Study: Nextory expands its loyalty program globally with Currency Alliance

Nextory - Customer Case Study

Nextory, a Swedish audio book company, sought to expand its customer base by partnering with major loyalty programs like Melia Hotels. Their challenge was the technical complexity of connecting to these programs to issue points. The vendor, Currency Alliance, provided its platform to facilitate this partner connectivity.

By using the Currency Alliance ecosystem, Nextory was able to connect with and quickly establish an agreement with the Flying Blue loyalty program from Air France-KLM. This solution required no further IT effort from Nextory and opened the door to potential partnerships with dozens of other programs, significantly extending their reach to hundreds of millions of potential new customers.

Nextory