Case Study: Dynata connects with partner loyalty programs and simplifies points issuance with Currency Alliance

Dynata - Customer Case Study

Dynata, the world's largest consumer research company, sought to motivate participation in its eRewards loyalty program by issuing points. Their challenge was the complex and time-consuming process of integrating directly with multiple, often legacy, partner loyalty programs to issue or exchange these rewards for their members.

By integrating with the Currency Alliance platform, Dynata connected with numerous loyalty partners without needing individual IT projects. Currency Alliance provided a single API for Dynata to issue the desired currency to any member, greatly simplifying operations. This solution significantly reduced the burden on both Dynata's IT and accounting departments, the latter now receiving one consolidated invoice for all points issued.

Dynata