Case Study: Element Man boosts return on ad spend with Curo Marketing

Element Man boosts ROAS 503% with Curo Marketing

Element Man, a company selling branded products, contacted Curo Marketing after seeing a large and unexplained increase in their Google Ads cost-per-acquisition, which was severely impacting their profitability. They needed to quickly return their account to its previous, more profitable performance levels.

Curo Marketing analyzed the historical data and built negative keyword lists, which instantly reduced the cost-per-acquisition. This allowed for more conversions and provided a foundation for growth. Curo expanded the account around the client's different products and implemented remarketing for search. The results included a 503% return on ad spend, a 75% increase in conversions, and a 68% increase in revenue.

Element Man