Case Study: Specialized Association Services increases customer response rates with Curious Thing AI

SAS increases customer response rates by 20% with voice-based conversational AI

Specialized Association Services (SAS), a US-based association management company, faced a challenge with unmanageable routine outbound calls. Their small call centre was overwhelmed, and using a traditional third-party outbound call centre was not a viable option for their membership-focused clients. They partnered with vendor Curious Thing AI to implement its CoDA conversational AI platform to automate these communications and free up agents for more complex tasks.

The solution involved deploying an AI call assistant named Parker, which handled payment reminders and loyalty campaigns. This implementation by Curious Thing AI led to a 20% increase in customer response rates compared to email and significantly accelerated debt repayment from members. The call centre agents gained more time for high-priority work, and the overall return on investment for the campaigns was reported as very impressive.

Specialized Association Services

Lisa Davis

Chief Executive Officer