Case Study: Brighte boosts connection rates to 80% with Curious Thing AI

Brighte skyrockets connection rates to 80% with Curious Thing

Brighte, a financial technology company, faced a challenge scaling its personal outbound welcome calls to new customers. Their human team was stretched to capacity, achieving only a 30% answer rate and falling short of weekly call targets. They turned to Curious Thing and its conversational AI solution to manage this high-volume workload efficiently and improve customer engagement.

By implementing Curious Thing's AI agent, 'Kate', Brighte automated its welcome process. The solution drastically increased customer answer rates from 30% to 80% and made the calls five times cheaper to operate. This allowed Brighte to contact thousands more customers each week while freeing its human team to focus on more complex tasks.

Brighte

Millie McChlery

Support Manager