Case Study: The Kite Factory achieves a stronger brand identity and growth with Curious

The Kite Factory achieves a fresh start for growth with Curious

The Kite Factory, a media agency, was embarking on a new growth journey with a new leadership team and VC investment but struggled to define and communicate what made them different from competitors. They engaged the branding vendor Curious for a rebranding and naming project to create a modern brand that captured their vision and personality.

Curious developed an authentic proposition for the agency, culminating in a new name, The Kite Factory, and a new visual identity. The solution was unanimously approved by the client's team. The rebrand was fundamental to the agency's subsequent growth, generating huge interest from new clients, recruits, and industry peers and providing the fresh start needed for the business to go from strength to strength.

The Kite Factory