Case Study: Fieldfisher builds an inclusive employer brand with Curious

Fieldfisher strengthens employer brand with Curious for a Times Top 20 law firm audience

Fieldfisher, a Times Top 20 international law firm, faced a competitive talent market and needed a compelling employer brand to attract top graduates and senior hires. The vendor Curious was engaged to develop a new tone of voice and employee branding strategy to articulate the firm's unique identity.

Curious developed an employer brand narrative centered on the strength of "Difference," positioning Fieldfisher as a place where diverse perspectives are valued. This was translated into a fresh visual identity inspired by a woven tapestry, incorporating real employee voices and stories. The solution successfully helped Fieldfisher articulate what sets them apart as a global community, with the Head of Digital Marketing praising Curious for their hard work and creativity.

Fieldfisher