Case Study: Orbital achieves measurable pipeline growth with Curious Cat Digital paid media

Orbital generates £379k in pipeline with Curious Cat Digital

Orbital, a provider of a property diligence automation platform for the legal sector, had a strong product but lacked experience with paid media as a growth channel. They needed to prove that paid media could reliably build awareness and generate measurable, qualified pipeline before scaling their investment. They partnered with Curious Cat Digital to design and run a pilot programme.

Curious Cat Digital implemented a full-funnel paid media strategy for Orbital, establishing tracking infrastructure and running targeted campaigns on LinkedIn and Google. The pilot was highly successful, generating over 100 leads and influencing £379k of pipeline within months while reducing cost per lead by 60%. This proven ROI led to an 18-month, multi-product partnership that expanded into the US market.

Orbital