Case Study: Philips drives creator-led awareness across the Nordics with Cure Media

Philips drives nearly 1 million in earned reach with Cure Media

Philips faced the challenge of launching its OneUp Electric Mop into the Nordic market, needing to drive awareness and make a new cleaning product category feel engaging on social media. The vendor Cure Media was enlisted to help capture attention and transform perceptions of modern cleaning.

Cure Media implemented a creator-led seeding strategy, activating a diverse mix of creators across Sweden, Norway, and Finland. These creators produced authentic, in-use content that showcased the product in real-life scenarios, leading to widespread coverage. The campaign achieved nearly a million in earned reach and a 64% publication rate, successfully positioning the product as a modern upgrade and delivering significant PR impact for Philips.

Philips