Case Study: Kronans Apotek drives awareness and relevance with Cure Media

Kronans Apotek drives 7.4M TikTok views with Cure Media

Kronans Apotek, a pharmacy, needed to drive awareness and relevance in a competitive market, specifically by opening up a taboo category to connect with younger women. The vendor, Cure Media, addressed this challenge by creating "Get Intimate," a series of short audio novels designed to normalize intimate care as part of self-care.

Cure Media produced 15-minute stories where products were woven into the narrative and launched the campaign on TikTok and Spotify. This solution drove significant results, including 7.4 million TikTok views, 5,600 audio listens, and an increase in unaided brand awareness, earning the campaign two award recognitions.

Kronans Apotek