Case Study: Kronans Apotek boosts sales and awareness with Cure Media's Pollen Goes Fashion campaign

Kronans Apotek boosts sales 32% with Cure Media

Kronans Apotek, a Swedish pharmacy, faced the challenge of engaging younger audiences during pollen season, moving beyond its traditional pharmacy communications. The vendor, Cure Media, addressed this by developing a creative social media campaign.

Cure Media's solution was the "SS24 Pollen Collection" campaign, which reframed allergy symptoms as high fashion. The approach involved paparazzi-style clips and a high-fashion film featuring creators, designed to spark curiosity and conversation rather than function as a traditional ad. This strategy resulted in significant success for Kronans Apotek, including a 32% uplift in sales and over 1 million engagements. The campaign also earned five award recognitions, successfully turning a seasonal product push into a widely shared cultural moment.

Kronans Apotek