Case Study: Intersport boosts sales and engagement with Cure Media's creator-led running campaign

Intersport drives 39M+ views with Cure Media

Intersport, a sports retailer, needed to drive sales and stay relevant to a digitally savvy audience in a competitive market. The vendor Cure Media addressed this challenge by developing a creator-led marketing platform.

Cure Media's solution was the "Find Your Best Run" platform, which used 21 creators to produce inspirational and practical content about running culture. This approach positioned Intersport as part of the running journey rather than just a retailer. The campaign achieved over 10 million total views, an 88% average view rate, and led to a clear uplift in sales among the exposed audience.

Intersport