Case Study: a SaaS solutions provider: business communications reduces authorization declines with Curaxian

SaaS Solutions Provider: Business Communications reduces authorization declines with Curaxian

Curaxian Inc helped a SaaS solutions provider specializing in business communications that was struggling with customer churn caused by payment authorization declines. The client, with $300 million in annual sales, could not determine the root causes of these failed charges, which risked the loss of significant recurring subscription revenue from each affected customer.

Curaxian Inc conducted a detailed analysis of the payment data, segmenting it by transaction type, card brand, and other key factors to identify the drivers of declines. The solution provided the client with a clear understanding of their decline rates and a strategic roadmap for mitigation. As a result, the client discovered that a large proportion of declines were due to CVV2 failures and was able to focus on improving customer messaging and experience to reduce churn and save revenue.