Case Study: Leading SaaS Solutions Provider Company reduces payment authorization declines with Curaxian Inc

Leading SaaS Solutions Provider Company - Customer Case Study

Leading SaaS Solutions Provider Company, a $300 million-a-year business communications SaaS provider, was struggling with recurring payment card authorization declines on monthly subscription charges. These failed attempts were causing account suspensions and potential customer churn, making it difficult for the company to understand which decline reasons were most responsible for lost recurring revenue. Curaxian Inc was brought in to help analyze the problem.

Curaxian Inc segmented the client’s payment data to separate new account signup failures from recurring billing declines, then analyzed the drivers by card type, currency, issuer, amount, brand, and over time. As a result, the client gained clear visibility into decline trends and root causes, discovered that CVV2 failures were a significant contributor, and received a strategic roadmap to reduce declines, improve customer messaging, and help protect subscription revenue.