Case Study: Westminster City Council increases social engagement and improves sentiment with Curated

Westminster City Council boosts social engagement by 37,709 with Curated

Westminster City Council sought to renew its social media presence to reach its community in a more meaningful and relevant way. The council partnered with the vendor Curated to increase engagement and improve sentiment across its digital platforms.

Curated implemented an insight-led approach, beginning with Digital Persona research to understand key audience segments. Using these insights, they developed a targeted organic and paid social strategy called 'City for All'. This strategy resulted in significant growth, including a net follower increase of 1,271, over 37,700 engagements, and 52,573 video views, successfully meeting the council's objectives.

Westminster City Council