Case Study: Trint halves cost per acquisition with Curated

Trint halves cost per acquisition with Curated

Curated was engaged by Trint, an automated transcription platform, to address a significant marketing challenge. Trint was over-reliant on paid search, spending over 40% of its marketing budget on this single channel, which led to an inefficient customer acquisition strategy and missed opportunities elsewhere.

Curated implemented a data-driven content and PPC strategy. They analyzed search data to identify high-value themes and customer intent, which informed the creation of targeted content. This allowed Trint to focus paid search on valuable areas and diversify into channels like Quora and Facebook. As a result, Trint saw a 109% decrease in cost per acquisition, a 129x increase in ranking keywords, and a 96% increase in top-three ranking terms.

Trint