Case Study: Sweatband boosts racket-related visibility and sales with Curated

Sweatband boosts racket rankings 280% with Curated

Curated was engaged by Sweatband, a sporting goods store specializing in racket sports and fitness equipment, to guide its digital strategy following the launch of a new website. The challenge was to enhance the site's content and build a cohesive online presence to improve visibility and customer engagement.

The solution involved a comprehensive approach focusing on content, community, and commerce. Curated optimized onsite copy and landing pages through SEO, built Facebook communities for key sports, and integrated a CRM for better customer personalization. This strategy, supported by targeted advertising, delivered a 280% increase in first-page rankings for racket-related terms and significant jumps in rankings for keywords like 'treadmill'.

Sweatband