Case Study: Specsavers retains and supports customers through COVID-19 with Curated's real-time trend insights

Specsavers earns 3.5 million COVID care page views with Curated

Specsavers faced the challenge of needing to react quickly to the COVID-19 pandemic to provide customers with relevant and accurate advice, aiming to maintain retention by positioning itself as a community pillar rather than driving revenue. The vendor Curated was engaged to address this need using its assurance framework and content strategy services.

Curated implemented its assurance framework, an OODA loop model, to deliver real-time search and trend analysis. This insight informed a dedicated COVID-19 Care content hub and specific, authoritative articles. The solution secured 700 pieces of PR coverage and drove 3.5 million unique page views, with content like an article on glasses fogging from face masks receiving over 120,000 organic sessions and ranking #1 on Google.

Specsavers