Case Study: Specsavers doubles organic appointment bookings with Curated

Specsavers doubles organic appointment bookings with Curated

Specsavers, a major UK optical retail chain, wanted to strengthen its position as an eye health expert and increase online appointment bookings. They partnered with the content agency Curated, which used its Gap Analysis methodology to identify a significant lack of in-depth, consumer-friendly content around the topic of glaucoma on the Specsavers website.

Curated designed and implemented a comprehensive content hub to meet this user need, creating accessible articles that answered common questions and highlighted Specsavers' expertise. This strategy resulted in a 90% increase in glaucoma-related keywords, a 147% rise in traffic to glaucoma pages, and ultimately doubled the number of organic appointment bookings for the client.

Specsavers