Case Study: Specsavers achieves a 65% uplift in leads with Curated

Specsavers boosts appointment requests by 51% with Curated

Specsavers Opticas, a division of the multinational Specsavers optical retail chain, faced the challenge of establishing its brand in the unfamiliar Spanish market. As a new entrant without eCommerce, they needed a bespoke digital strategy from Curated to drive customers into their physical stores, particularly targeting both native Spanish audiences and English-speaking expats.

Curated implemented a highly targeted solution using content strategy, PPC, and paid social. They developed audience-specific content hubs and ran localized campaigns focused on users within reach of a store. This approach led to a 65% uplift in leads, a 117x improvement in onsite conversion rate, 51% more appointment requests, and 71% more phone call enquiries to stores, ultimately helping drive record-breaking revenue.

Specsavers