Case Study: Smiles and Smiles achieves 50% lower CPL with Curated

Smiles and Smiles reduces CPL by 50% with Curated

Smiles and Smiles, a dental venture based in Marylebone, partnered with the vendor Curated to address its need for a comprehensive marketing strategy that could drive sustainable growth. The challenge involved moving beyond initial social media marketing to establish a more holistic approach encompassing audience research, strategic planning, and market activation.

Curated implemented its three-stage "Enhance, Expand, Evolve" process, which included in-depth audience research, persona development, and a complete overhaul of the paid media strategy. This solution led to a 50% reduction in blended cost-per-lead (CPL), a 14% decrease in PPC CPL against Google’s forecast, and a 40% rise in direct website traffic. The integration of a CRM system further streamlined the customer journey and improved lead quality, significantly enhancing Smiles and Smiles' commercial success.

Smiles and Smiles