Case Study: Sermo achieves 183% organic growth with Curated

SERMO drives 183% organic growth with Curated

Sermo, a global physician community, faced challenges with accurately attributing member sign-ups to measure marketing ROI and intense competition from Doximity for high-intent organic search visibility. They partnered with Curated to address these attribution issues and capture significant, untapped search demand among physicians.

Curated implemented a comprehensive SEO and content strategy, including persona development, a new hub-and-spoke content model, and technical SEO optimizations. This solution drove a 183% year-over-year growth in organic registrations and a 52% month-over-month increase in physician sign-ups, while also generating massive market growth in target countries like Canada.

SERMO