Case Study: Pantone boosts organic visibility for colour content with Curated

Pantone boosts organic clicks 28% with Curated

Pantone, a world-renowned authority on color, faced a challenge with its online content. Despite its expertise, the brand had very low organic visibility in Google for non-branded color-related keywords, causing it to miss a significant opportunity. The vendor, Curated, was tasked with improving Pantone's SEO and content strategy to help it dominate search engine results.

Curated implemented a solution that involved a full content audit and optimizing existing articles for high-volume informational keywords, particularly focusing on answering common questions. They also performed light URL restructuring and optimized product pages. As a result, Curated helped Pantone achieve a 28% year-over-year increase in organic clicks, a 64% increase in ranking keywords, and a massive 2159% increase in ranking positions.

Pantone