Case Study: Nature’s Best achieves PCOS authority and sales growth with Curated

Nature’s Best boosts organic traffic 350% with Curated

Curated helped Nature's Best, a UK-based online supplements retailer, improve its online brand visibility by establishing it as a trusted authority on health and nutrition. The challenge was to find a specific area within women's health where they could own the conversation and connect with a growing audience.

Curated identified a gap in content around polycystic ovarian syndrome (PCOS) and developed an accredited content hub to address it. The solution involved in-depth search analysis, content creation by qualified nutritionists, and digital PR outreach. This strategy resulted in a 350% year-over-year increase in organic traffic, over 2,500 new keyword rankings, and a 260% increase in monthly sales of PCOS products for Nature's Best.

Nature’s Best