Case Study: Milk & More achieves 32% more new joiners with Curated

Milk & More boosts new joiners 32% and cuts media spend 40% with Curated

Milk & More faced the challenge of scaling customer acquisition efficiently within a competitive landscape and amidst shifting consumer behaviors. The business needed to refine its digital approach across paid media and organic search to increase new customer registrations. They partnered with Curated to overhaul their digital strategy.

Curated implemented a solution focused on restructuring paid media campaigns, improving SEO visibility, and enhancing the on-site user experience. This included scaling paid media budgets, shifting to hyper-specific audience targeting, expanding to new platforms like TikTok, and conducting extensive A/B testing on landing pages. For SEO, they implemented structured data, launched high-performing content, and addressed technical issues. As a result, Curated helped Milk & More achieve a 32% year-over-year increase in new joiners, a 54% decrease in cost per new joiner, and a 40% reduction in media spend.

Milk & More