Case Study: Knomo achieves Black Friday record revenue growth with Curated PPC advertising

Knomo boosts Black Friday revenue 531% with Curated

Curated helped Knomo, a retailer of high-end luxury tech bags, capitalize on the Black Friday sales period to generate new customers and boost revenue for an upcoming collection launch.

The solution involved a tactical paid campaign with PPC advertising. Curated created temporary ad titles and descriptions optimized for Black Friday and Cyber Monday searches, applied merchant promotions, and used audience segmentation for tailored bids and messaging. This strategy, combined with aggressive but careful keyword bidding, delivered a 531% increase in revenue, a 32% reduction in cost per sale, and a 36% improvement in return on ad spend for Knomo.

Knomo