Case Study: IDC boosts delegate and sponsorship leads with Curated

IDC increases delegate leads by 71% with Curated

IDC, a premier global provider of market intelligence and events for the technology sector, sought a partner to generate more sponsorship and delegate leads for its EMEA events. They partnered with Curated, who utilized a paid social strategy across platforms like LinkedIn and Google Ads to address this challenge.

Curated implemented a rigorous test-and-learn approach on LinkedIn, targeting senior IT decision-makers with tailored content and remarketing ads. This strategy included optimizing landing pages to improve the customer journey and capture data. As a result, IDC saw a 71% increase in delegate leads, a 27% decrease in sponsorship cost per lead versus their target, and a 10x increase in social shares.

IDC