Case Study: Hobbs drives positive ROAS with Curated paid social

Hobbs grows online sales 380% with Curated

Hobbs, a fashion retailer, had no prior experience with social media advertising. Their challenge was to prove to vendor Curated that they could generate revenue and achieve a positive return on ad spend through Facebook and Instagram campaigns.

Curated implemented a highly targeted paid social strategy. They used Facebook's catalogue ads with bespoke messaging for different customer personas and product groups, supported by effective tracking via the conversion API and pixel. This solution, aligned with paid search efforts, drove a 380% increase in online sales and a 75% reduction in average cost-per-click for Hobbs, successfully demonstrating a positive ROAS.

Hobbs