Case Study: Healthspan makes CBD oil its best-selling product with Curated

Healthspan makes CBD oil its best-seller with Curated and 750 organic keywords

Healthspan, a leading UK direct supplier of vitamins and supplements, faced the challenge of launching a CBD oil product amidst controversy that blocked traditional paid advertising channels. Their goal was to successfully bring the product to market and establish themselves as a leader in the space. The vendor Curated was engaged to develop a content marketing strategy to overcome this.

Curated implemented a solution focused on in-depth keyword research to understand customer confusion and anxieties. They developed a content hub that addressed these specific queries and concerns, aiming to establish Healthspan as an authority and drive organic visibility. This strategy made CBD oil Healthspan's best-selling product, ranking for 750 CBD-related keywords and driving 25% of total site traffic to their CBD content.

Healthspan