Case Study: GRM Daily maximises social and website traffic value with Curated

GRM Daily maximises 3 billion YouTube views with Curated

GRM Daily, a leading UK urban music channel and website with a massive social following, faced the challenge of not fully monetizing their significant web traffic and social media reach. They engaged the consultancy services of Curated to help maximize the value of this audience and build a more commercial strategy.

Curated supported GRM Daily by implementing a new ad server to profit from site traffic and conducted comprehensive SEO and social media audits across platforms like YouTube, Instagram, and TikTok. The vendor provided strategic guidance on content, pricing, and business strategy. As a result, GRM Daily was positioned to drive more traffic, service advertisers better with improved tracking, and justify charging higher market rates for their ads.

GRM Daily