Case Study: Glasgow Caledonian University achieves 70% lower cost per lead with Curated

Glasgow Caledonian University boosts LinkedIn leads by 2.5% with Curated

Glasgow Caledonian University (GCU) needed to generate high-quality leads for its Graduate Apprenticeship programme while reducing acquisition costs. The challenge was intensified by LinkedIn's phasing out of key ad formats, requiring a new strategy to effectively engage HR and senior leadership decision-makers. GCU partnered with Curated to refine its digital and paid media strategy.

Curated implemented a data-driven LinkedIn campaign, utilizing audience segmentation, A/B testing of new ad formats, and an optimized content strategy. This solution successfully increased leads by 2.5% while reducing the cost-per-lead by 70%. A significant 35% of the leads generated were from C-Suite roles, effectively reaching high-value prospects for GCU.

Glasgow Caledonian University