Case Study: Gartner achieves higher lead volumes and ticket sales with Curated

Gartner boosts lead volumes by 88% with Curated

Gartner, a world-leading research and advisory company, faced the challenge of driving high-value C-suite targeted leads and ticket sales for its 70 global events. The vendor Curated was engaged to support this initiative using a strategy focused on paid search and paid social advertising.

Curated implemented a multi-channel PPC strategy across Google, Bing, LinkedIn, and Facebook. They used targeted audience segmentation on LinkedIn and built scalable paid search campaigns to reach relevant C-level executives. This solution resulted in an 88% increase in overall lead volumes, a 133% increase in lead conversion rate, and an 80% increase in social ad engagement rate, while also decreasing the cost per lead by 15%.

Gartner